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Brat Branding

Brat Branding

The escalation and popularity of “brat summer” has aided in presidential, jewelry brand, and TikTok campaigns in order to gain content engagement and widespread viewership.
Allie Haucke, Feature Editor & Business Manager October 2, 2024

Brat summer is all about partying, being free, and the cool girl aesthetic. Charli xcx’s sixth studio album “BRAT” was released on June 7, 2024. It peaked at number three on the Billboard 200....

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